Baptist Hospital East is consistently ranked as having the most caring nurses, the most caring staff. Patients choose Baptist Hospital East - again and again - for their care, because of its people.

Each employee contributes to that culture of caring called PRIDE -- Personal Responsibility in Delivering Excellence.

Showcasing those values is the PRIDE excellence in customer service initiative. All employees have adopted the PRIDE principles:

Commit to excellence
Measure the important things
Build a culture around excellence
Create and develop leaders
Focus on customer satisfaction
Build individual accountability
Align behaviors with goals and values
Communicate at all levels
Reward and recognize success

PRIDE performance standards are communication, confidentiality/privacy, professionalism/excellence orientation, ownership/stewardship, teamwork/commitment to co-workers and safety.

PRIDE embraces Baptist East's long-standing reputation for compassionate care and underscores staff's desire to keep patient satisfaction at the forefront.

In short, employees treat patients like well-loved family members. Employees are expected to treat each other with respect, working together to provide excellent service to patients and their families.

Employees, volunteers and physicians providing stellar service to patients, to each other or even to the community, may be rewarded with such incentives as a WOW or WOWee card or being named a Champion or Hero. Excellent work is prized and recognized at Baptist East.

Baptist East employees like being in the hospital. In fact about 28 percent of Baptist East employees have worked at the hospital for 10 years or more, providing a stable base of experience, plus serving as mentors for those newly hired.

Applicants choose Baptist East because of the hospital's excellent reputation for providing quality patient care; employees stay because of the close-knit atmosphere and friendships.

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